Top 3 Web Design Mistakes Small Businesses in UK Should Avoid

  1. Not going mobile-friendly

According to a recent survey, more consumers are using their mobile devices to browse online than ever before. In fact, 40% of site visits originate from a mobile device. Since Google rewards websites that have a good user experience with higher rankings in search results, those who use responsive web design on their sites tend to rank better than those who don’t. If your website is not optimized for smaller screens it can lead to a loss of revenue as you lose out on people looking for your business on the go.

  1. Not having call-to-action buttons

Another common mistake that many small business owners make according to London web design company is not having call-to-action buttons on their site. These types of buttons can help guide your visitors to the next step and take action. Whether that be to schedule an appointment or call your company, having these buttons prominently displayed can draw in potential customers and keep them interested in learning more about your business.

  1. Not getting a mobile phone number

A lot of people find businesses by searching for individual companies and services on their smartphones while out and about, but they want to contact you right away if they like what they see online. Manchester web design company added that when potential customers visit your website and cannot quickly locate a way to get in touch with you, such as via phone, it may lose their interest altogether and cause them to turn to your competition.

You can avoid all of these web design mistakes by using a designer who is responsive to your needs, has the latest knowledge about UX, UI, and website trends, and keeps clients like you in mind when designing layouts for websites. Creating attractive but simple designs, emphasizing call-to-action buttons, and ensuring that site viewers can easily contact you through their smartphones ensures that small businesses will remain competitive online against larger companies.

Here are some additional tips to help your business’s website stand out:

  • Use keywords throughout your website so search engines will find it easier
  • Create an intuitive navigation menu that uses words or phrases people would use if searching for your products or services
  • Include social media sharing icons on every page of your website so your visitors can easily share your content online
  • Update the images and information on your website regularly to ensure it is always up-to-date and accurate
  • Work with a reputable digital marketing agency to streamline all your digital marketing strategies and efforts.